We started out doing one thing and grew into three, because the people we serve do not all need the same thing. A jobseeker in Liverpool, a care home manager in Cheshire and a student arriving from overseas have almost nothing in common — except that each of them needs a qualification before the next thing in their life can happen.

So we organised around them rather than around us. Three divisions, each with its own focus, sharing the same tutors, the same approvals and the same refusal to sell anybody a course that will not help them.

Our tutors have worked in the industries they teach. When someone asks what a door supervisor deals with at two in the morning, or what an assessor writes down in a damp terrace, the answer comes from someone who has been there.